Aug 01, 2022
In Welcome to the Forum
While consumers are becoming more accustomed to buying products online, it's always exciting whether you get what you ordered. As products are being added faster and online descriptions of products are getting shorter, this increases consumer uncertainty. More and more we see that it is not only the lack of a good description of the product. Also not using attributes or using them properly. Attributes are mainly used to better describe a product. For example, you should consider size, color and weight. Attributes Because these attributes are not filled out or added correctly, important conversion enhancers such as filtering or internal search engines will not work or be fully functional. And once the consumer has questions, you lose the order. Then look for online stores where all product information is available. Product information often exists within a company, but there is no Product Information System (PIM) that collects everything centrally. This can be job function email list added directly to your web store software, for example. Or you can link a separate PIM system. Unique product data and content are worth more than just informing consumers. It can also be used for your SEO and SEA strategy, your presence in the market, sales to B2B, and your employees on the shop floor or in customer service can also be directly informed. This way, they always have access to the right information, even when selling through other channels. Don't have this order yet? Then next year is a good time to start. I can imagine it feels like a real job if you carry thousands of products. For example, split your product and start with best sellers. Product labels for your online store. More Tech E-Commerce Innovations Of course, I could complement the above trends with buzzwords like augmented reality, artificial intelligence, progressive web apps, and voice commerce. Very good technical innovation, and I, and you, can certainly steal this show.