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Md. Naim Hasan Student
Jul 31, 2022
In Welcome to the Forum
the local marketing are two ends of the spectrum, and the exotic and the authentic are also the two ends of the spectrum. How to find a fulcrum on the spectrum is the task of the Heineken marketing team, and it is also the pursuit of almost all multinational commercial brewers. . It's an ongoing process, as the sweet spot shifts at any time as consumer tastes, social class structures, beer's cultural significance, etc. shift. The only way to find a fulcrum is by understanding consumers, interacting with consumers, and constantly testing and improving. This is a design thinking step and a dynamic design process. Whether it is a design that introduces novel flavors but retains the local taste, or a packaging design that makes people feel familiar, and an advertising design that integrates exotic elements into the local scene smoothly and without violation, all are the functions of design. In the process of feedback sms services and optimization again, it is approached to the best fulcrum. Over time, these exotic wine and wine merchants also educate and change the local people on the basis of understanding the local people, and gradually expand the local customer base. This group of enthusiasts may have only drank Taiwan beer before, but now they will gather at the hot stir shop, or even order Heineken's non-alcoholic beverages through the Internet, and say in a deep and deep voice: "It is to Heineken." source Interview with Maud Meijboom, Brand Development Director of Heineken Asia Pacific: How does Heineken, a century-old brand, keep pace with the times? Further reading Go to the crowd, or let the crowd go to me: How do artists choose cross-border collaborative brands? British century-old companies remain competitive, starting from nurturing cross-domain international talents: Global Graduate Program "Strong Brand Growth":
It can be imagined that the core of the company and  content media
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Md. Naim Hasan Student

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